![PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bedd078c09e037fd94976f6c70142684769c9275/61-Table10-1.png)
PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar
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PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar
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PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar
![PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bedd078c09e037fd94976f6c70142684769c9275/13-Figure1-1.png)
PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar
![PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bedd078c09e037fd94976f6c70142684769c9275/20-Figure5-1.png)
PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar
![PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bedd078c09e037fd94976f6c70142684769c9275/46-Table2-1.png)
PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar
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PDF] What makes a brand cool? How coolness affects the desirability of products and services | Semantic Scholar
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